Why is SEO good for your business?
SEO is the best way of keeping your business open and busy 7 days a week…all year round
If your website is working like the ‘perfect employee’ who never seems to take a break, you need to make sure it’s kept busy, even in the early hours.
Imagine how your profits would go up with your website sitting on auto-pilot receiving all of those new enquiries. It could auto-respond to specific needs, carry out multiple tasks, and all before you’ve even had your breakfast..
What is SEO?
Search Engine Optimisation means making your website do all the things that seriously impresses Google. Once you’ve done that, you will likely become best friends.
SEO is still seen as the best way to increase the number of leads to your business. If your focus is on sales, you need your website performing at its highest level, giving you a decent amount of qualified leads.
SEO brings traffic to your business, but to convert that traffic you still need to have an engaging website that will gently glide people through the right sales funnel.
To make your business reach the top position, social media, links from other sites and a variety of marketing strategies will help you start to climb the ranks.
Searchers will unconsciously see high ranking links as the most important place to go. If you appear for the words they type into Google you must be the only place worth looking at!
SEO is here to stay
An often made mistake is believing you only need to use SEO once to get high rankings and then it wont be needed again. Unfortunately this is not the case, as your competition are all continually trying to get just one level up all the time. If you sit back and relax, you will eventually be nudged off the first page.
Ignoring you SEO is like giving your competition an unfair advantage.
Measuring Results
Google analytics is great if you want to track website traffic, and has now become almost standard in every site. It is equally effective for the experts at a very complex level, or providing the novice with a simple overview.
The insight gained on your customers search and browsing behaviour can be very enlightening. You can see how many people have viewed your website…where, what and when they did so. You can be as much like ‘1984‘ as you feel comfortable with.
Mobile
Mobile traffic continues to increase at a fast pace, and has become more popular than desktop computer traffic. With good SEO your business can be found by people who are on the move, actively looking for the services and products your business provides.
Local SEO can definitely help your business be found by individuals who are geographically close to where you are. A phone call, a store visit or even just seeing your signage can often lead to an instant online purchase.
Mobile search is the future, so you need to make sure you and your business are ready. This is not even considering Voice Activated Search which is the next big thing on the horizon.
Don’t miss the opportunity
With an SEO Strategy in place, you can easily increase the odds of your prospective customer locating your website and engaging with your company.
A simple search for your business, even from the comfort of their own home, could very easily convert someone into the next big deal for your company.
If you want to make sales that easy, you really do need to consider your SEO.
